SIRVA UNVEILS NEW BRAND IDENTITY
Redesigned Identity Reflects SIRVA’s Evolution as a Market Leader and Recognized Global Brand
CHICAGO—(March 8, 2016)— SIRVA, Inc., an industry-leading global relocation and moving services provider, unveiled its new brand identity today. This next phase of the company’s evolution mirrors their expansive global reach, and ongoing commitment to the people they serve — both the corporate clients and the relocating families.
“Our refreshed brand identity reflects the passion, creativity and commitment of our people and demonstrates the progress we have made as an innovative, customer-focused company that continues to expand globally,” said Wes Lucas, President & CEO at SIRVA.
“With our new brand identity, we now have a more fitting expression of our unique value proposition centered on delivering comprehensive and fully customizable, end-to-end mobility solutions across our technologically advanced and seamlessly connected global network,” said George Parr, Chief Marketing Officer at SIRVA. “Bringing our brand to life in a way that honors our past, highlights our future and resonates with our customers was our guiding vision throughout this rebranding effort.”
The redesigned brand is rooted in SIRVA heritage as a leader in relocation and moving services, while underscoring the company’s evolution into a truly global brand. It is friendlier and more approachable, aligning with their focus on people first.
The new branding will impact all visual and verbal aspects of how SIRVA presents itself, from customer communications to technology platforms to the design of global service centers. As part of its rebranding efforts, SIRVA also debuted a redesigned website: www.sirva.com.
SIRVA partnered with Chicago-based branding agency Pivot Design to develop the company’s new brand identity.