Avrom Goldberg
Managing Director of Asia Pacific and the Middle East
SIRVA Relocation

Avrom Goldberg is managing director of Asia-Pacific and the Middle East for SIRVA Relocation. Avrom commissioned, co-designed and co-edited the SIRVA China Mobility Report.

A graduate of the University of Cape Town in South Africa, Avrom has over 22 years experience in the global mobility industry. He has lived and worked in South Africa, Netherlands, Belgium, the United Kingdom and Hong Kong where he is currently based. His work in the industry has taken him to over 40 countries.

Avrom is a past chairman of the Worldwide Employee Relocation Council (ERC) Global Advisory Council, as well a past chairman of its international Symposium Planning Committee, and its Greater China Committee. He currently serves as the liaison between the ERC’s Global Advisory Council and its APAC Committee. In 2002, Avrom received Worldwide ERC’s highest honor, the President’s Award for exceptional leadership and contributions to the relocation community.

Avrom has been a featured speaker at events organized by a wide variety of organizations on four continents, among them: the Economist Intelligence Unit, the International Herald Tribune, the National Foreign Trade Council, the Hong Kong Institute of Human Resource Management, Asia Business Forum, ORC, ECA, KeyMedia, CCH, IBC, the Australian Relocation Network and the Worldwide ERC.

Lorraine Jennings
Manager,IHR Consulting Services
Asia Pacific and Middle East
SIRVA Relocation Australia

Lorraine Jennings is Regional Manager of Consulting Services based in Melbourne and forms part of SIRVA’s Global Consulting Team. She supports the strategic deliverables for International HR Advisory through thought leadership and client-driven consulting in International Human Resources across Asia Pacific and Middle East. Lorraine also currently leads a number of SIRVA’s major research projects aimed at creating Policy Snapshot Tools for corporate HR practitioners in a number of emerging locations. In addition, Lorraine has leadership for Cross-Cultural and Intercultural Management programs and is responsible for continued development of these offerings.

Lorraine has over fifteen years experience in global human resources having working in senior HR roles with multinational organizations, including BP-Amoco, Boeing, Deloitte, Western Mining, TRUenergy. She was instrumental in modeling change management initiatives through the implementation of sustainable, cost-effective, integrated and outsourced global mobility models for a number of large corporations. Additionally, Lorraine was responsible for leading HR Initiatives, including Competency/Skills Matrix Framework for business and technical professionals, facilitating 360-Degree Feedback, Succession Planning and Career/Personal Development.

Lorraine’s expertise extends to global mobility benchmarking and policy development, employment benefits, HR audits/due diligence, driving service excellence through practical and systematic business improvement across various outsourcing solutions. In this capacity, she has served clients such as AXA, BHP Billiton, Citigroup, Foster’s Brewing Group, Gartner, Orica, Shell, Telecom NZ, Transfield Services, and TRUenergy.

Lorraine has a Business Degree with a major in HR and a Post-Graduate in HR Management. She has lived and worked in the Asia Pacific region and can speak a number of Asian languages. She is a member of the Australian Human Resources Institute.